Breaking Boundaries: How MTN Group achieve 300m connected users

By Dumisani Sigogo

As part of its commitment to uniting African communities, MTN Group announced yesterday that it had reached its Ambition 2025 goal of 300 million customers.

 On Wednesday, the pan-African telecom service provider invited leaders from Africa's diplomatic and governmental sectors for its annual Ambassadors Appreciation Dinner, when the milestone was announced.

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“Tonight, we celebrate our Y’ello Care employee volunteers and take inspiration from their can-do attitude. We also celebrate their dedication which has led to the Group meeting a strategic milestone by serving more than 300 million customers a mere three decades since the start of our first commercial operation in South Africa,” said MTN Group President and CEO Ralph Mupita.

Mupita also mentioned how the geopolitical unpredictability of the world has reduced the amount of foreign aid that many regions of the continent had previously relied on.

 Africa must now take the initiative to drive its own socioeconomic development. We must build our own communities and search within for answers," he stated.

 According to Mupita, he received support from MTNers (MTN employees) and their communities, who, despite their struggles, decided to participate in the annual 21 Days of Y'ello Care campaign and band together to promote financial and digital inclusion, especially in underserved, rural, and remote areas demonstrated how cooperation and creativity result in advancements for all societies.

Through projects developed by staff members and regional partners, it illustrated how digital tools are enhancing daily life and creating more opportunities throughout Africa.

 "Y'ello Care reminds us that progress is ultimately built through people—our ideas, commitment, and compassion—while embodying our belief that everyone deserves the benefits of a modern connected life," she said.

 "I am appreciative of the MTNers, partners, and community members who keep this belief alive."