MultiChoice Uganda equips 200 spokespersons with digital skills

By Nhlanhla Muthe

Over 200 Government Communications Officers pose with trainers at the launch of a week-long strategic media training at the National ICT Innovation Hub in Nakawa.

MultiChoice and the Ministry of ICT & National Guidance have officially launched a week-long Strategic Media and Communications training aimed at equipping over 200 Ugandan communications officers with modern tech tools for effective public engagement.

Held at the National ICT Innovation Hub in Nakawa, the programme is designed to enhance skills in crisis communication, digital storytelling, and navigating the ever-evolving media landscape.

ICT Ministry Permanent Secretary Dr. Aminah Zawedde, stressed that the initiative underscores the government’s commitment to building a professional and digitally savvy communications force across ministries and agencies.

“It is critical that our government spokespersons are equipped with the right skills to package information and communicate effectively—especially through emerging digital platforms,” she said.

Dr Zawedde further praised the private sector’s involvement, noting the significance of the partnership.

“I commend industry players such as MultiChoice Uganda, who have taken an extra step to partner with the Ministry of ICT & National Guidance to empower Government Communications Officers. This is a display of true private-public sector partnership that strengthens our national communications capacity and fosters responsible storytelling.”

MultiChoice Uganda’s Managing Director Hassan Saleh echoed the importance of such collaborations in building a well-informed public.

“At MultiChoice Uganda, we recognise the critical role that communication plays in fostering informed citizen participation. Through this partnership, we are proud to support the professional growth of Government Communications Officers who are the frontline of public engagement, especially on issues of national importance, including health, education, and tourism,” said Saleh.

The training programme is expected to serve as a model for future public-private initiatives that advance government transparency, strengthen national narratives, and bolster trust between the state and citizens in the digital age.