Orange names Aminata Ndiaye Niang to lead Madagascar
- Staff Writer
- Nov 14
- 2 min read
Orange has appointed Senegalese executive Aminata Ndiaye Niang as CEO of its Madagascar unit, tasking her with driving digital and financial inclusion as the company expands rural network coverage across the island.
By Staff Writer
Aminata Ndiaye Niang, a Senegalese executive, was appointed CEO of Orange Madagascar this week and will take over later this month. She replaces Frédéric Debord, who has overseen the Malagasy subsidiary since 2018.
Orange's appointment is a strategic step to bolster its leadership team in Africa and accelerate its goals in digital transformation, financial inclusion, and rural network expansion.
“Aminata brings deep expertise in digital innovation and customer experience across Africa and the Middle East. Her appointment reflects our commitment to developing diverse leadership and empowering local markets to drive inclusion and connectivity across the continent,” Orange said in a statement. “
Niang joins from Sonatel Group, where she served as Deputy CEO and Zone Director for Orange Middle East and Africa (OMEA). Between 2018 and 2025, she also sat on the boards of Orange DRC, Orange Sierra Leone, and Orange Link.
Earlier, she was Vice President for Marketing, Digital, and Customer Experience at OMEA, overseeing operations in 18 countries serving more than 135 million customers and generating over €6 billion in annual revenue.
A graduate of École Polytechnique and the École Nationale Supérieure des Télécommunications in Paris, Niang began her career at Accenture, before joining telecoms giant in 2004 through a programme aimed at nurturing African talent.
“I am honoured to lead Orange Madagascar at a time when connectivity and digital services are transforming lives across Africa. Our goal is to grow our subscriber base, expand Orange Money, and ensure every Malagasy citizen can benefit from the digital economy,” said Noang
Orange Madagascar currently serves 3.7 million customers, well behind rival Telma’s 10.2 million, according to 2025 estimates. The company aims to close the gap through network expansion and improved rural access. In partnership with NuRAN Wireless, Orange is deploying 500 rural telecom sites, part of a broader plan to achieve 90% population coverage.
